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Connect with the
SC Chamber of Commerce
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The Real Value of Joining the Chamber of Commerce
A national study reveals that membership in a local chamber of commerce can significantly boost a business' image among consumers, as well as among other businesses. The study, conducted by The Schapiro Group, an Atlanta-based market research firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage. This study was commissioned by the American Chamber of Commerce Executives, IBM, Administaff, Small Business Network Inc, and Market Street Services.
Click here to view the Chamber Study
For Example:
- When consumers know that a business
is a member of the local chamber, they
are 44% more likely to think favorably
about it.
- Consumers who are told that a
business is a chamber member are 51%
more likely to be highly aware of it and
57% more likely to think positively of
its local reputation.
- Consumers are 63% more likely to buy
goods and services in the future from a
company that they believe is a member of
the local chamber of commerce.
The study also has good news for
businesses that sell to other
businesses.
- When business decision-makers
believe that a business is a chamber
member, they are 37% more likely to
think favorably of the business, 51%
more likely to be highly aware of it,
58% more likely to think positively of
its local reputation, and 59% more
likely to buy goods and services from
it.
Supporting the previous findings, the
study also reveals a positive perception
for the local chamber itself.
- Regarding the chamber's impact on
the local economy, 82% of respondents
believe that the local chamber of
commerce helps create jobs and promotes
local economic development.
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The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
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